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MEN'S S/S 2024 COLLECTION

Paul & Shark launches the Spring Summer 2024 collection with a new chapter of the tale "A Father and Son tale." A narrative made by shots signed by Giampaolo Sgura and styling entrusted to Anna Dello Russo. The protagonists of the storytelling are the internationally renowned actor Pierce Brosnan and his son Paris who continue this journey with the brand, a journey made of signature images in its communicative essentiality.

Father and son are portrayed in a sequence of frames that convey sharing, authenticity and elegance. The tale between a father and son in a generational exchange. Sgura's lens captures spontaneity in gestures, looks and hugs in a series of emotional shots where the deliberately neutral indoor setting places the deep essence of such an authentic relationship of complicity at the center of the tale.


ALWAYS COLLECTION

Founded in 1921, "Paul & Shark" takes its name from an old clipper work sail from the late 17th century, from a sailmaker in Maine. Always striving for excellence, in the quality of materials and workmanship-a sustainable DNA inspired by the ocean.

Its values of performance and elegance, from the yachting universe, gave birth in 1978 to the C0P918 pullover, destined to become a Paul & Shark style icon and the starting point for the entire collection of water-repellent wool knitwear. It later became a total-look, lifestyle and contemporary brand, and is now available in 143 countries and loved by those who appreciate Italian style and the high performance of patented technical materials.