Paul & Shark is an Italian luxury clothing brand born from a deep passion for the sea. Founded in 1976 in Varese by Paolo Dini, the brand has grown over the years to the third generation with Andrea Dini, the founder's son. Paul & Shark's philosophy is based on the "Sense of journey," a journey shaped by discovery, and the marriage of modern craftsmanship and technological innovation, for a perfect balance of heritage and timeless design.
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The Paul & Shark Spring/Summer 2026 collection is defined by structure and lightness, presence and proportion. Knitwear, outerwear, and hybrids confirm their role as pillars of the collection, the result of meticulous research and innovative fiber combinations, for an increasingly sophisticated and contemporary aesthetic. The color palette also follows this narrative: it includes the iconic Paul & Shark blue and goes further with bright, essential shades, enriched with vivid chromatic accents inspired by the Mediterranean. It stands out for its careful selection of fine materials such as cashmere, silk, wool, and velvet combined with advanced technologies that guarantee high performance to promote resistance and waterproofing, without neglecting elegance, a sustainable approach, and the enhancement of traditional craftsmanship in a continuous dialogue between past and future.
Reflections of Light is a story of balance and authenticity, in which light and matter interact naturally, giving rise to a measured and contemporary language. The campaign reaffirms the founding values of Paul & Shark: excellence, functionality, and research define a timeless style, capable of adapting with refinement to any circumstance.
Reflections of Light is a story of balance and authenticity, in which light and matter interact naturally, giving rise to a measured and contemporary language. The campaign reaffirms the founding values of Paul & Shark: excellence, functionality, and research define a timeless style, capable of adapting with refinement to any circumstance.